for beauty without compromise.
Together with a team of dermatologists and scientists, we create the best cosmetic products of their kind for you. To achieve this, we combine active ingredients from nature and science in our formulations. We also do without everything you don't need: that's what we call clean beauty. Worry-free high-tech natural cosmetics for every day.
We make good things even better. With every product we give back more to our planet than we took from it and are therefore part of the circular economy. Our values guide us in this. We are convinced that everyone can make their contribution – not someday, but today.
CLEAN BEAUTY
SUSTAINABILITY
SCIENCE
VEGAN CLEAN BEAUTY
Our clean beauty philosophy means concentrating on the essentials. We consciously rely on proven, effective ingredients from nature and science. Our laboratory creates high-tech natural cosmetics by avoiding parabens, petrochemicals, nanoparticles, silicones, artificial fragrances, synthetic colors and many other industrial pollutants and aids.
Our vegan products are developed to regenerate, protect and counteract skin aging on a daily basis. Highly effective and harmless in its use for people and nature.
PET FRIENDLY
We test on friends, not on animals - and do not sell in countries with mandatory animal testing. For this we were certified by PETA with the “Leaping Bunny”.
VEGAN EFFECTIVE
We love animals. Therefore, you will not find any animal ingredients in any of our products. Tried and tested herbal active ingredients ensure high effectiveness and tolerability.
No microplastics
We completely avoid microplastics as solids and liquids as well as nanoparticles. This means our products do not end up in the oceans - or in the organisms of living beings.
No pollutants
You can be sure that we only use ingredients that are safe for you and our environment. Our products are dermatologically tested.
No parabens
Parabens have hormonal effects and potentially harmful preservatives. We therefore do not use these. This is more expensive for us, but safe for you.
No silicones
Silicones are bad for your skin. Therefore, we generally do not use them and rely on organic alternatives and high-quality oils.
WHAT WE FORGIVE
- Ingredients of animal origin
- Artificial fragrances and colors
- Drying alcohols
- Microplastics and silicones
- Nanoparticles, DEA and TEA
- Parabens and irritating preservatives
- Aggressive surfactants and paraffins
- All other questionable ingredients
WHAT MAKES OUR PRODUCTS SPECIFIC
- Good compatibility for people and the environment
- Nourishing preservatives such as Pentylene Glycol
- 100% vegan
- Free from animal suffering
- Normalize the skin barrier and strengthen it
- The best active ingredients from nature and science
- Precious aloe vera instead of water
- If possible, ingredients from controlled organic farming
SUSTAINABILITY INSTEAD OF GREENWASHING
Climate change is one of the defining issues of our time. We ensure that our entire activity, from production to shipping, is environmentally friendly and climate-neutral. But we want to go beyond that: our goal is to be part of a circular economy. This means only producing products that consist of renewable resources or recycled raw materials.
We do everything we can to achieve our ecological goals. Short delivery routes result in lower emissions and regional production enables us to produce to the highest perfection - according to our own quality standards and under fair conditions. Using wood from sustainable forestry protects our forests and with our tree planting programs we are changing the climate and conditions of local people for the better, tree by tree.
These are just a few examples of our commitment to our environment. Our climate won’t wait. We neither.
Shipping boxes
Our cardboard boxes bear the FSC seal and are largely made of grass. This saves up to 75% CO2 compared to conventional boxes and makes our shipping particularly sustainable.
Reforestation
Restoring ecosystems through tree planting is important. We further protect our forests by sourcing paper from sustainable forestry - if it is not already recycled.
Made in Germany
We develop and produce exclusively in Germany. In this way, we save emissions and ensure fair working conditions and high quality of our goods for you.
Co2 neutrality
Not only do we send our parcels CO2 climate-neutrally, but we are also carbon neutral as a company. And this also applies to every product we manufacture.
Glass instead of plastic
Glass can be reused as often as you like. We use special, frosted brown glass to particularly protect the active ingredients contained in our products.
packagings
To protect our products, we use outer packaging made of paper and coat it with a protective varnish. This means we can do without additional cellophane wrapping.
SCIENCE “MADE IN GERMANY”
Our goal is not always new products, but always better ones. Instead of a variety of cosmetics, we continuously improve our coordinated care line based on the latest research findings. So you can be sure that you have the best sober product in your hands at all times.
As an independent cosmetics company, we work with our scientific advisory board to develop formulations that are clinically proven to be effective - and harmless to people and the environment.
OUR HISTORY
Driven by the search for excellent care for our own skin, our team began developing highly effective formulas for cell renewal and reducing harmful oxidative stress. In order to meet our high standards and be able to influence the entire development process, we only deliver quality “Made in Germany”.
We receive support from our scientific advisory board, consisting of experts and doctors. Specialists in their field who help us work with independent laboratories to find the most effective formulations.
We are very proud and grateful that so many people are already accompanying us on our journey. We want you to be able to care for yourself and feel good every day with our high-tech natural cosmetics.
Our mission: A BEAUTIFUL LIFE.
AWARDS AND AWARDS
PETA VEGAN BEAUTY AWARD 2022
The independent jury awarded us the “Vegan Beauty Award”. The winners of vegan and cruelty-free cosmetic products are selected in 17 different categories.
EUROPEAN DESIGN AWARD 2020
The European Design Awards ( ED Awards ) are organized and awarded annually since 2007 by a network of European specialist magazines. Representatives of the competition partners sit on the jury.
IF DESIGN AWARD 2020
Our product design was awarded the IF Design Award at the beginning of 2020. Since 1954, the award has been presented annually by an independent jury in Hamburg for outstanding achievements in the field of product design.
PLUS X AWARD 2020
At the world's largest innovation award for technology, sport and lifestyle - the Plus X Award - our products were recognized by the expert jury in 2020 for their quality and innovation advantage.
German Design Award 2020
Our products were awarded the German Design Award 2020. The award honors innovative products and projects, their manufacturers and designers who are groundbreaking in the German and international design landscape.
Amazon Best Choice
Many of our products on Amazon.de have been awarded the “Amazon’s Choice” seal. The badge is awarded when there is high customer satisfaction with a low response rate and is shipped the same day (Prime).
EXPERIENCE THE SOBER QUALITY
Exceptional and classy.
THORSTEN B.
EXPERIENCE THE SOBER QUALITY
Visible success
Walter T.
EXPERIENCE THE SOBER QUALITY
High quality goods
SONJA K.
EXPERIENCE THE SOBER QUALITY
Best facewash I have ever used
Ernest H.
EXPERIENCE THE SOBER QUALITY
Accompanies my everyday life
Anne S.