Mission sober

Care that is good for people and the environment

Natural, effective and luxurious care products for skin and hair.

Your day starts in the bathroom. Start it nicely.

Together with a team of dermatologists and scientists, we create the best cosmetic products of their kind for you. To achieve this, we combine active ingredients from nature and science in our formulations. We also do without everything that you don't need: that's what we call clean beauty. Carefree high-tech natural cosmetics for every day.

We make good even better. With each product, our planet is giving more back than we have taken from it and are thus part of the circular economy. Our values guide us in this. We are convinced that everyone can make their contribution and not at some point, but today..

Clean Beauty aus Deutschland


Our clean beauty philosophy means concentrating on the essentials. We consciously rely on proven, effective ingredients from nature and science. Our laboratory creates high-tech natural cosmetics without using parabens, petrochemicals, nanoparticles, silicones, artificial fragrances, synthetic colors and many other pollutants and aids from industry.

Our vegan products are developed to regenerate and protect the skin on a daily basis and to counteract skin aging. Highly effective and at the same time harmless in their use for humans and nature.


We test on friends, not on animals and do not sell in countries with mandatory animal testing. For this we have been certified by PETA with the "Leaping Bunny".


We love animals. Therefore, you will not find any animal ingredients in any of our products. Tried and tested herbal ingredients ensure a high level of effectiveness and tolerance.

No microplastics

We completely do without microplastics as solid and liquid substances as well as nanoparticles. Our products do not end up in the oceans or in the organisms of living things..

No pollutants

You can be sure that we only use ingredients that are harmless to you and our environment. Our products are dermatologically tested.

No parabens

Parabens are hormonally effective and potentially harmful preservatives. We therefore do not use them. It's more expensive for us, but it's safe for you.

No silicone

Silicones are bad for your skin. Therefore, we do not use them as a matter of principle and rely on biological alternatives and high-quality oils.


  • icon-plus Created with Sketch. Ingredients of animal origin Artificial fragrances and dyes Drying alcohols Microplastics and silicones Nanoparticles, DEA and TEA Parabens and irritating preservatives Aggressive surfactants and paraffins All other questionable ingredients


  • Good compatibility for humans and the environment Caring preservatives such as Pentylene Glycol 100% vegan Free from animal suffering Normalize the skin barrier and strengthen it Best active ingredients from nature and science Precious aloe vera instead of water If possible, ingredients from controlled organic cultivation
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Nachhaltige Kosmetik


Climate change is one of the defining issues of our time. We ensure that all of our activities, from production to shipping, are environmentally friendly and climate-neutral. But we want to go beyond that: Our goal is to be part of a circular economy. This means only manufacturing products that are made from renewable resources or recycled raw materials.

We do everything to achieve our ecological goals. Short delivery routes are lower in emissions and regional production enables us to produce to the highest perfection according to our own quality standards and under fair conditions. The use of wood from sustainable forestry protects our forests and with our tree-planting programs we are changing the climate and the conditions of the local people for the better, tree by tree.

These are just a few examples of our commitment to our environment. Our climate doesn't wait. We neither.

Shipping boxes

Our cardboard boxes carry the FSC seal and are largely made of grass. This saves up to 75% CO2 compared to conventional cardboard boxes and makes our shipping particularly sustainable.


Restoring ecosystems through tree planting is important. We also protect our forests by sourcing paper from sustainable forestry if it is not already recycled.t.

Made in Germany

We develop and produce exclusively in Germany. In this way we save emissions and ensure fair working conditions and high quality of our goods for you.

Co2 neutrality

Not only do we send our parcels carbon neutral, we are also a company. And that also applies to each of our manufactured products.

Glass instead of plastic

Glass can be reused as often as you like. We use special, frosted amber glass to protect the active ingredients contained in our products.


To protect our products, we use paper outer packaging and coat it with a protective varnish. So we can do without additional cellophane wrapping.

Kosmetik mit Wissenschaft


Our goal is not always new products, but always better ones. Instead of a large number of cosmetics, we are continuously improving our coordinated care line based on the latest research findings. So you can be sure to have the best sober product in your hands at all times.

As an independent cosmetics company, together with our scientific advisory board, we develop formulations that are clinically proven to be effective and harmless to humans and the environment..

Gründer sober


Driven by the search for excellent care for our own skin, we and our team began to develop highly effective formulas for cell renewal and the reduction of harmful oxidative stress. In order to meet our high standards and to be able to influence the entire development process, we only supply quality "Made in Germany".

We receive support from our scientific advisory board, consisting of specialists and doctors. Specialists in their field who, together with independent laboratories, help us to find the most effective formulations.

We are very proud and grateful that so many people have already accompanied us on our journey. We want you, too, to be able to take care of yourself and feel good every day with our high-tech natural cosmetics.



European Design Award

The European Design Awards ( ED Awards ) are organized and awarded annually and since 2007 by a network of European specialist magazines. Representatives of the competition partners sit on the jury.

if design award sober

Our product design won the IF Design Award in early 2020. The award has been given annually by an independent jury for outstanding achievements in the field of product design in Hamburg.

plus x award sober

At the world's largest innovation award for technology, sport and lifestyle - the Plus X Award - our products were recognized by the specialist jury in 2020 for their head start in quality and innovation.

german design award 2020
German Design Award 2020

Our products were awarded the German Design Award 2020. The award recognizes innovative products and projects, their manufacturers and designers, who are pioneers in the German and international design landscape.

amazon best choise
Amazon Best Choice

Many of our products on Amazon.de have been awarded the "Amazon's Choice" seal. The badge is awarded if there is high customer satisfaction with a low response rate and is dispatched on the same day (Prime).

Best summer fragrance 2018

"The love of freedom - that expresses this perfume with its woody amber notes. What more do you want in long summer nights?" GQ Germany ranks our Thorium perfume among the best.