Good for people and the environment
We believe that people expect more from companies today. Therefore, our products are not only good for their users, but also for our environment. Our clean care concept for care products is powerful and has been developed without all ingredients that are harmful to our environment.
We ensure that all of our activities, from production to shipping, not only take place in an environmentally friendly and climate-neutral manner, but go beyond that, so that with every product we manufacture, more is returned to our planet than we have used. We don't want to achieve all of this at some point, but are already implementing it today. This is how we became the first climate-positive cosmetics company in the world.
Carbon and plastic neutrality
We have implemented our shipping not only CO2 but also completely plastic-free. The shipping boxes are made from FSC-certified, recycled corrugated cardboard. We only use recyclable materials to secure and cushion our products during shipping. The shipping of our packages is always CO2-neutral. As compensation for the transport of our goods to our customers, our shipping partners support reforestation projects, for example, which at least offset the equivalent of the emissions released during the transport route. sober refrains from sober whenever possible.
Our products are therefore shipped without plastic film and of course do not contain any microplastics - neither in the form of silicone nor as nanoplastics. If the use of plastic cannot yet be avoided or if there are no alternatives made from 100% recycled material, such as the dispensers we use, the material we use is always recyclable. In addition, together with our partner plasticbank, we ensure the recycling and neutralization of the quantities placed on the market so that they can also be removed from the environment.
New forest with every package
Eden Reforestation Projects is a non-profit organization whose task it is to offer impoverished villagers fair wage labor as part of a global forest reforestation. Eden Projects supports the poorest of the poor by growing, planting and monitoring native forest species on a massive scale. By keeping their overheads down, the Eden Project is considered to be one of the most cost effective reforestation projects on the planet today. Their work leads to a multiplication of positive socio-economic and ecological measures on site.
In addition to offsetting our co2 emissions, we plant a tree for each delivery, giving our earth more than we have taken from it. As a result, we as a company are not only climate-positive through the additional binding of co2 in reforested forests, but also support local communities in their lives. New forests not only contribute to the creation of new jobs but also improve the ecosystem by preventing land or coastal erosion, increasing local precipitation and generally improving the quality of the soil for growing food.
Regional production. The highest perfection.
Short delivery routes ensure fewer carbon emissions and underline our high quality standard. We obtain the flacons of our perfumes from one of the world's oldest glass factories, which was founded in Bavaria in 1622 and is still family-owned. For almost 400 years, they have been concentrating on perfecting glass production, providing us with the excellent quality we want to protect our products. The subsequent refinement of the bottles is carried out close to the factory by a specialist based there who, as a technology leader in the refinement of glass, implements our requirements for permanent direct glass printing with unique brilliance. If we cannot obtain a product such as the cosmetic dispenser we use in Germany in the required quality, we receive it directly from the production facility from the European market leader for innovative spray and dosing solutions in France according to our specifications.
All of our cosmetics and perfumes are made in family businesses in southern Germany, our accessories are made locally by hand in Berlin factories. The development of our recipes as well as the design and design of the products take place in Berlin.
Good for people, animals and our environment
First-class products are more than the effect of their application. With our Clean Care philosophy, we not only dispense with ingredients that may be harmful to humans, but also with substances that do not endanger our waters and are biodegradable - because clean water is the basis of our lives. We test our products on friends, not animals. Therefore we support the"Beauty without Bunnys"initiative from peta, which confirms that our products are not tested on animals.
We will also never sell our products in countries which require animal testing to prove that they are harmless. Unless at the expense of their effectiveness, all of our products are also vegan. With tree-planting campaigns, we not only bind carbon released during production, but also give nature back the water that has been used. Trees not only absorb CO2 and other greenhouse gases such as carbon monoxide or sulfur dioxide, they also emit valuable oxygen. A single tree can absorb up to 5 kg of air pollutants year after year and produce up to 130 kg of oxygen and 200 liters of drinking water in the same period.
Our path to a circular economy
We take responsibility and act ecologically and ethically conscientiously. Our business today should not have a negative impact on our environment or the lives of future generations. Sustainability is therefore particularly important to us. Our technical infrastructure is powered by electricity from 100% renewable energies and hosted in one of the greenest data centers in Europe. The use of the latest technologies leads to a 25% higher energy efficiency compared to conventional data centers. If we do have to print something, we use paper that is 100% recycled and protects our forests. All paper types we use, including packaging, bear the FSC® seal. FSC® stands for wood from well-managed forests.
As a participant in the dual system and licensee of the Green Dot, our glass, plastic and paper packaging can be returned and reprocessed. We also want to support our suppliers in achieving our own high goals. We therefore encourage and oblige them, if not already the case, to comply with or achieve the standards we have set ourselves.
Certifications & Memberships
We are member of, or have been certified by, organizations from different countries around the world for our efforts to protect animals and the environment.