Nachhaltigkeit sober


Responsibility for the environment, people and animals

Good for people and the environment

We believe that people expect more from companies today. Therefore, our products are not only good for their users, but also for our environment. Our Clean Care concept for care products is powerful and has been developed without any questionable ingredients.

We ensure that our entire activities, from production to shipping, are not only environmentally friendly and climate-neutral, but go beyond that, so that with every product we produce, more is returned to our planet than we have used. We do not want to achieve all of this at some point, but are already implementing it today.

This is how we became the first climate-positive cosmetics company in the world.


Carbon and plastic neutrality

We have implemented our shipping not only CO2-free but also completely plastic-free. The shipping boxes are made of FSC certified, recycled corrugated cardboard. We only use recyclable materials to secure and upholster our products during shipping. The dispatch of our parcels is always CO2 neutral. To compensate for the transport of our goods to our customers, our shipping partners support, for example, reforestation projects that at least offset the equivalent of the emissions released on the transport route. sober avoids plastics whenever possible.

Our products are therefore shipped without plastic film and of course do not contain any microplastics - neither in the form of silicones nor as nanoplastics. If the use of plastic cannot be avoided yet or if there are no alternatives made from 100% recyclate, such as the dispensers we use, the materials we use are always recyclable. In addition, with our partner plasticbank we take care of the recycling and neutralization of the quantities placed on the market so that they are also taken from the environment.

For each product sold = 1 tree planted

Eden Reforestation Projects is a non-profit organization whose mission is to offer impoverished villagers fair wage labor as part of global forest reforestation. Eden Projects supports the poorest of the poor to cultivate, plant and monitor masses of indigenous forest. By keeping their overheads low, Eden Project is now considered one of the most cost-effective reforestation projects on the planet. Their work on the ground leads to a multiplication of positive socio-economic and ecological measures.

In addition to offsetting our co2 emissions, we plant a tree for every product we buy and give back more to our earth than we have extracted from it. This means that we as a company are not only climate-positive through the additional binding of co2 in afforested forests, but also support local communities in their lives. However, new forests not only help create new jobs, they also improve the ecosystem by preventing land or coastal erosion, increasing local rainfall and generally improving soil quality for growing food.


Regional production. The highest perfection.

Short delivery routes ensure less carbon emissions and underline our high quality standard. We get the flacons of our perfumes from one of the world's oldest glass factories, which was founded in Bavaria in 1622 and is still family-owned. For almost 400 years, the company has been concentrating on perfecting glass production, delivering the desired, excellent quality to protect our products. The subsequent refinement of the bottles is carried out at the factory by a specialist based there who, as a technology leader in the refinement of glass, implements our requirements for permanent direct glass printing in unique brilliance. If we cannot obtain a product such as the cosmetic dispenser we use in the necessary quality in Germany, we will receive it directly from our production facility in France from the European market leader for innovative spraying and dosing solutions.

All of our cosmetics and perfumes are manufactured in family businesses in southern Germany, our accessories are hand-made locally in Berlin factories. The development of our recipes as well as the design and design of the products take place in Berlin.


Good for people, animals and our environment

First-class products are more than the effect of their application. With our Clean Care philosophy, we do not only dispense with ingredients that are potentially harmful to humans, but also with substances that do not endanger our waters and are biodegradable - because clean water is the basis of our life. We test our products on friends, not on animals. We therefore support peta's "Beauty without Bunnys" initiative, which confirms that our products have been produced without animal testing.

Likewise, we will never sell our products in countries that require animal testing to prove that they are harmless. Unless at the expense of their effectiveness, all of our products are also vegan. With tree planting campaigns, we not only bind the carbon released during production, but also give back the water we consume. Trees not only absorb CO2 and other greenhouse gases such as carbon monoxide or sulfur dioxide, but also emit valuable oxygen. A single tree can absorb up to 5 kg of air pollutants each year and produce up to 130 kg of oxygen and 200 liters of drinking water in the same period.


Our path to a circular economy

We take responsibility and act ecologically and ethically conscientiously. Our business today should not have a negative impact on our environment and the lives of future generations. Sustainability is therefore particularly important to us. Our technical infrastructure is powered by electricity from 100% renewable energies and hosted in one of the greenest data centers in Europe. The use of the latest technologies leads to 25% higher energy efficiency compared to conventional data centers. If we have to print something, we use paper that is 100% recycled and protects our forests. All types of paper we use, including packaging, bear the FSC® seal. FSC® stands for wood from well-managed forests.

As a participant of the dual system and licensee of the Green Dot, our glass, plastic and paper packaging can be returned and reprocessed. We also want to support our suppliers in achieving our own high goals. We therefore encourage and oblige them, if not already the case, to comply with or achieve the standards we set ourselves.

Certifications & Memberships

We are member of, or have been certified by, organizations from different countries around the world for our efforts to protect animals and the environment.

Eden Project
Eden Reforestation Projects
GLS KlimaProtect
GLS KlimaProtect
DHL GoGreen