Naturkosmetik bessere Alternative

Why natural cosmetics are not always the better alternative

An immediately visible effect and durability at any price with inexpensive and mass-produced ingredients was the basic idea of the major cosmetics groups for decades: beauty for the masses and at a low price. Even if a partial rethinking of product developers and industry has started due to educational work and consumer demand: Big cosmetics giants advertise with "organic" and "natural ingredients", as well as good skin tolerance in an appealing alternative green look - the corresponding ingredients are mostly in rather contain homeopathic doses, as can quickly be found on the ingredient list (the so-called INCI declaration enables allergy sufferers to compare the ingredients of cosmetics with the substances that are entered in their allergy passport) of the corresponding products. The conventional cosmetics industry sometimes even uses hormonally active substances in a number of products that are associated with all kinds of side effects, even diseases. Actually, these hormonally active substances are safe in the approved dosage. But critics point out that consumers often not only use one product, but that many and so quickly recommended maximum limits can be exceeded. In addition, there are highly reactive substances such as azo dyes, formaldehyde releasers or the antioxidants BHT and BHA. How these substances react in combination has often not been researched. The fact that these controversial substances and a number of others are prohibited in natural cosmetics is a decisive advantage of natural cosmetics. A well-known cosmetics manufacturer is currently advertising on its "Sensitive After Shave Fluid", for example, with the indication "without dyes" on a product with an ecological look and a lot of green, for a product that is especially aimed at men. Regardless of the question of what exactly was developed for this product in addition to packaging and smell specifically for men's skin, and what dyes are said to have lost in an aftershave (aftershave), a look at the list of ingredients shows something rather daunting: paraffins, silicones, chemicals and substances , which are made from components of the oil palm. The latter are products with serious concerns for people and the environment: Unfortunately, the demand for palm oil is increasing rapidly worldwide. This has devastating consequences for biodiversity, the climate, and the local population (further information from Greenpeace, among others). Ultimately, it is up to you whether you want to apply such a product to the sensitive facial skin.

Dangers and weaknesses of natural cosmetics

Natural cosmetics are the counter-design to "dead preserved" cosmetic products of the classic industry with maximum durability. “Green cosmetics” is one of the trend topics of recent years, but with some restrictions and, from our point of view, therefore also disadvantages. Often strong and skin-drying alcohols (such as benzyl alcohol) are used in natural cosmetic products for preservation, since conventional preservatives as well as the well-known "PEG's" are rightly not used - but not every natural cosmetic manufacturer uses a suitable and skin-friendly alternative. So nature is not always automatically gentle on the skin. With some natural cosmetics products, the absence of synthetic preservatives can even lead to increased bacterial contamination. A result of the restrictions on possible ingredients imposed and desired by various natural cosmetic seals. In addition, this is in the nature of things, only purely natural active ingredients can be used. Although nature has a wide range of excellent substances here, which we also process in our products, there are limits: the nourishing effects of the creams do not appear immediately. If silicones make the skin noticeably smooth, natural cosmetics can at best create a short-term effect with broad-spreading oils such as Sqalan.

The best of both worlds: Clean Care cosmetics only for men

Our Clean Care approach combines the best of both worlds: Gentle preservation without alcohol, the best active ingredients from nature and synthetically produced ingredients that are proven to be completely skin-friendly and degradable and make our products superior to natural cosmetic alternatives in their effectiveness. We forego short-term effects and rely on active ingredients that not only improve the symptoms in the short term, but rely on expensive oils such as blueberry seed oil, which is antioxidant and - as one of the components of the D5 Cell Complex - for real care and leads to sustainable skin regeneration. Today, for example, it is assumed that vegetable oils are fundamentally preferable to petroleum-based cosmetics. Mineral oils are not bad for our skin per se. But oils from plants, such as almond or argan oil, can simply do more than their artificial counterparts. They not only protect the skin from moisture loss, but also support its natural regeneration. They donate not only fats in the chemical sense to the skin, but also valuable active ingredients such as vitamins or phytosterols. In addition, many vegetable oils are similar in their composition to natural skin fat. They can therefore be optimally absorbed by the skin and they are very well tolerated. This comes at a price. If the active ingredients of conventional cosmetics can be purchased in bulk from wholesalers for a few euros, blueberry seed oil, along with argan oil, is one of the most expensive oils in the world: the result of the complex manufacturing process and the necessary amount of raw materials. For the production of approx. 2.4 liters of argan oil alone, more than 100 kg of argan nuts are required. The blueberry seed oil is even obtained from the seeds of the small blueberries. In contrast to many other manufacturers, the choice of the best oils ensures an optimal effect and compatibility. The sober Clean Care concept also has the advantages of conventional natural cosmetics and contains no ingredients that are questionable for the environment or human health - for optimal skin compatibility and intensive, long-term care. We focus specifically on the needs of men's skin: not smell or packaging, but the content is aimed at the special features of men's skin. So all products donate a lot of moisture and hardly grease. None of our products contain petrochemicals, artificial fragrances, silicones, synthetic colors, PEG-based polymers, sodium lauryl sulfate, nitrosamine sources, parabens, glycols, paraffins, diethanolamine (DEA), triethanolamine (TEA) and no polycyanoacrylates.


Natural cosmetic products are not always to be rated as automatically gentle on the skin or as effective, even if the basic approach of getting away from dangerous ingredients and preservatives is extremely welcome. We are convinced that our Clean Care products not only offer a gentle, but also particularly powerful alternative to classic and natural cosmetic skin care products for men's skin - because good skin and a vital appearance begin with gentle, effective care that is tailored to your own skin.

If you have any questions or comments about this post, just send us an email.

Enjoy reading - and don't forget: #staysober